Showcasing purpose, reconsidering dogma and designing a user-centric website

My Role

Web Designer
UX Designer

The Team

Arpit Ranka

My Key Contributions

User Interviews
Journey Mapping
Card sorting
Information Architecture
Stakeholder Interview
User Flows
User Testing
Design Iteration
Presentation

Tools Used

Wordpress
Elementor
Mural
Figma
Google Suite
Keynote

Duration

March 2020 - Dec 2020

Process

Desktop View ONLY. Please revisit on your computer/laptop.

Introduction

Prison Education remains a taboo here in the United States, where some still question the need of it and fail to see the value it creates. If you visit other Prison Education websites around the country today , you’ll see a lot of them with images of someone trying to read in low light, someone behind the bars and overall a murky, depressing feel.
At NYU , we wanted to rethink that and instead, celebrate our students’ academic achievements and the impact the program was having on their lives and in the society.

Redesigned Pages

Let's Connect!

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